Very nice to see the Chelsea Fringe going from strength to strength. It began in London and this year it has events in in London, Brighton, Bristol, Vienna, Ljubljana, Turin, Kent, Norwich and online.
My only criticism is of the Chelsea Fringe website. The graphics are fine but it does not seem to have been user-tested. I find:
– the search facility far too complicated
– the search returns repetitive
– the website unhelpful for finding a group of events in a visitable geographical area
What the Fringe needs is a sponsor which could provide a user-friendly website. It could be great publicity for the firm.
This year, I was lucky to pick up a leaflet for the Nine Elms contribution to the Chelsea Fringe. It was a paper map with a list of events. Wonderful! But I would have been just as happy to download it as a pdf.
Among the great days in the life of a building project are the client’s commitment to the design, breaking the turf, topping out and handing over the completed project to the client. Between these high-days there can be longueurs – and vacant land. We have been waiting 30+ years for Battersea Power Station to be re-developed and it was an enlightened move by the developers to make a temporary park on the waterfront as a Chelsea Fringe Project. It benefits the public and attracts attention to the development: win-win. Self-appointedly, on behalf of the people of London, I also thank the Pop Up Foundation for publicising a set of good causes. As you can see from the video, the cause with most appeal for me was Find-a-Fountain. The aim is to rid the world of those evil plastic bottles in which water is sinfully sold for a higher price/litre than diesel fuel! It’s amazing that we let it continue. Just think how much good would result from banning the sale of bottled water:
- less litter on beaches
- less landfill
- fewer litter collection vehicles
- less oil used in making disposable bottles
- less fuel in transporting bottles smaller shops, because they need no shelves for water
The Pop Up Event is very English: we love what their misguided detractors call Lost Causes.
The Chelsea Fringe Garden Festival is in its second year. Congratulations to all who have helped make it happen – and especially to Tim Richardson, the Festival Director. What the Chelsea Fringe needs next is sponsors. I would like to suggest Richard Branson to sponsor the main event. He has given us the Virgin London Marathon, so why not the Virgin London Chelsea Fringe? It would also be good to have sponsors for Chelsea Fringe Show Gardens (see my suggested Chelsea Fringe Sponsorship Opportunities]. The right garden in the right place could give the sponsor more bangs/buck than an ordinary garden in the Chelsea Flower Show. London developers etc (eg of hotel gardens, office gardens, roof gardens and small public open spaces) could give them a special treatment and open them for the 3 weeks of the Chelsea Fringe. The developers of Battersea Power Station have an even better idea: they are LAUNCHING the development of a luxurious housing project with the creation of a 2.5 acre Pop-Up Park as part of the 2013 Chelsea Fringe Festival. The design is by LDA landscape architects, who also managed the delivery of the 2012 Olympic Park.
‘Everyone has a wish’. Landscape architect Kendra Inman helped wishes grow on trees for the 2012 Chelsea Fringe. The labels (produced by school children, students and locals) were decorated to look like flowers and fruits. They were hung from trees at Dovehouse Green on the King’s Road in Chelsea, London as a contribution to the 2012 Chelsea Fringe. Kendra is a graduate of the MA Landscape Architecture at the University of Greenwich.
Today’s Royal Jubilee Pageant on the Thames was a useful trial run for the 2013 Chelsea Fringe Flower Festival Pageant, proposed for 2013. The lessons to learn are
- Best not to have the whole event on one very wet day
- The boats definitely need more flowers than today’s event – Union Jacks are no substitute
- Music is a great addition
- Dressing up a commercial barge for the royal party is kinda undignified
So here are my suggestions for the 2013 Chelsea Fringe event
- The royal party should travel from Westminster to open the Chelsea Flower Show in the new royal barge Gloriana (seen leading the procession on the left photo, above (and also in the photo below)
- Flower barge events should take place each day.
- One or more blooming boats should travel with flood tide each day from the Pool of London to Chelsea. This would be as popular with tourists as the changing of the guard in the Mall and Buckingham Palace.
Image courtesy DC07703
‘Smithfield is renowned for the ghostly late-night movement of animal carcasses and more recently for the early-morning traffic of displaced revelers. Adding to the mix is this new internal garden space, the Garden of Disorientation’. I went to visit the garden on a really hot day in the course of a long cycle ride to visit other Chelsea Fringe projects. Suffering from heat disorientation, I found this intriguing space blessed me with orientation, as did a delicious drink. Deborah Nagan, of naganJohnson, designed the Garden of Disorientation for the 2012 Chelsea Fringe. The Garden of Disorientation is at 59 Charterhouse Street, Smithfield, London, EC1M from 19th May to 10 June 2012. Deborah is a graduate of the MA Landscape Architecture at the University of Greenwich. The Modern Garden Company was the main sponsor and supplied the excellent garden furniture: it is tough, stylish and street-worthy.
There are lots of reasons for wishing the Chelsea Fringe every success: it makes London an even more exciting city; it confirms London’s role as the world’s garden capital; it creates opportunities for landscape architects to show what wonderful things they can do for the city; it lets sponsors do really good things with their marketing budgets. We have many helpful suggestions!
So COME ON EVERYONE: the Chelsea Fringe has 100 projects in 2012: LETS MAKE IT 1000 PROJECTS IN 2013. Anyone unlucky enough not to be in London from 19th May to 10th June 2012 can do the London Gardens Walk. It is open on every day of every year.