A design without a concept is usually not worth much. Where is the boundary where a concept becomes a theme? Where is the boundary where a theme becomes kitsch? And where is the boundary where a concept becomes art? Is there a context in which we can compare Disneyland with the Garden of Cosmic Speculation? Or with Little Sparta? Is Rousham merely an Augustan Theme Park? And where does Portmeirion fit in? Many clients – particularly in young, brash economies – confuse themes and concepts, how can we advise them? Does the West still have noble, Augustan-type concepts to offer the world, or do we only do cartoons these days?
The images show the Qasr Al Sarab Hotel on the fringe of Abu Dhabi’s Liwa Desert, based on an image engineer’s imagination of Arabia and very Disneyesque in its dreamweaving – but ultimately inauthentic – attention to detail.