What is needed to induce the die-hard city commuters to leave behind their cars and adopt cycling as a mode of transport? Should the cost of using the car in central city areas be so cost prohibitive that only the those willing to part with large sums for the privilege persist? Or should urban designer adopt a range of innovative measures to entice inner city commuters to adopt what is afterall a healthier lifestyle alternative?
The McDonalds Cycle Centre in Chicago’s Millenium Park is leading the way in rethinking what it means to cycle and the sort of facilities which may transform the way commuting and recreational cycling is viewed. Philip Modest Schamberlan and + Anton Fromm’s Bicycle Hotel intends to entice the cyclist into the mountains in pursuit of a recreational touring lifestyle by providing an intriguing Fractal experience perched above Lake Garda.