“A common understanding of human behaviour is that if only people are informed and knowledgeable, they will act in accordance with this new knowledge. In the Chapter ‘Environmental Behaviour: Changing Habits in a Social Context’ Biel argues that many behaviours with environmental consequences are well practised activities of a habitual kind. This is not true for activities such as consumption behaviour and travel mode choice. Not only may people be less attentive to information targeted at the well practised behaviour. Even if people are mindful of this information and form an intention to perform a new behaviour, this intention will be in ‘conflict’ with the old habit. As long as behaviours are performed in constant contexts, the intention to perform a well-practised activity may not be accessible to conscious awareness. Unless people are reminded about their recently formed intention to perform a new behaviour, the intention to perform the habitual behaviour may be triggered more or less automatically. In such potential conflicts, the habitual behaviour takes precedence. Whether people adopt a new behaviour or not is also influenced by what others do. If many around us practice a certain behaviour, this serves as a clue to proper behaviour. The mere fact that others continue to commute by car may silence ones conscience for doing the same.”

Considering the environmental;
Unsustainable practices might potentially lead to diminished landscapes whilst sustainable practices might lead to enhanced landscapes? Maybe the equilibrium position is conservation of the landscape?